E-commerce engineered for conversion, scale, and lifetime value.
Headless commerce, multi-vendor marketplaces, and AI-powered product discovery.
E-commerce is brutally measurable: every redesign, every checkout tweak, every personalisation experiment is judged in basis points of conversion and dollars of average order value. The operators who win are the ones who can move fast on the storefront without breaking the catalog, the inventory, the tax engine, or the dozen integrations behind it. Buraq builds e-commerce platforms that let merchandising and growth teams ship at the speed of marketing while the back office stays calm: headless storefronts on commercetools, Shopify Hydrogen, Saleor, or bespoke; multi-vendor marketplaces with onboarding, payouts, and dispute flows; AI-driven product discovery and personalisation; and the integration spine that connects ERP, OMS, PIM, WMS, payments, and the rest of the stack. Whether you sell DTC to consumers, B2B to procurement teams, or run a marketplace connecting both, we ship platforms that survive Black Friday and the next platform migration.
The problems we're built to solve.
Real-world blockers that prevent e-commerce businesses from scaling — and exactly how we eliminate them.
Storefront velocity vs. back-office stability
Marketing wants weekly storefront experiments. Finance, ops, and tax cannot tolerate weekly catalog instability. The only way out is real architectural separation between presentation and commerce primitives.
Catalog, inventory, and pricing complexity
Tens of thousands of SKUs, multi-warehouse inventory, B2B contract pricing, dynamic promotions, and tax across jurisdictions all interact. Getting this wrong shows up as oversells, mispricing, and angry customers.
Conversion and checkout drop-off
Most stores leak money at checkout. Speed, payment options, address validation, taxes, and post-click trust signals each cost basis points of conversion when neglected.
Marketplace governance
Multi-vendor marketplaces add seller onboarding, KYC, payouts, returns, dispute resolution, and rating moderation. Each is a small product in itself.
Personalisation without creepiness
Personalisation lifts revenue when it feels helpful and tanks conversion when it feels surveillance. Architectures must respect consent, regional privacy law, and the brand's voice.
Solutions in production for e-commerce operators.
Proven deliverables we've shipped — built to integrate, scale, and return measurable value.
Headless commerce builds
Storefronts on Next.js or Remix backed by commercetools, Shopify Hydrogen, Saleor, BigCommerce, or a custom commerce kernel — with edge rendering, ISR, and component libraries tuned for merchandising teams.
Multi-vendor marketplace platforms
Seller onboarding, KYC, catalog moderation, multi-vendor cart and checkout, split payouts, return / dispute flows, and seller-facing dashboards.
AI product discovery and personalisation
Vector search, semantic ranking, personalised recommendations, on-site search relevance tuning, and generative summarisation — wired with consent flags and brand-safe output controls.
Checkout and payments optimisation
One-page checkout, address autocomplete and validation, local payment methods (Apple Pay, Google Pay, Klarna, Afterpay, regional rails), tax engines (Avalara, Stripe Tax, TaxJar), and fraud screening.
B2B and quote-to-cash
Account hierarchies, role-based purchasing, contract pricing, custom catalogs per buyer, quote workflows, and ERP integration for invoicing and payment terms.
Order management and fulfillment
Distributed OMS that orchestrates across warehouses, drop-ship vendors, and store inventory — with intelligent routing, SLA-aware allocation, and real-time inventory exposure.
The results operators see.
Measurable improvements delivered to e-commerce clients after working with Buraq.
Conversion you can measure
Every project ships with experimentation infrastructure baked in — feature flags, A/B testing, and analytics — so optimisations are validated, not assumed.
Faster merchandising
Headless front-ends with merchandiser-friendly tooling let marketing ship landing pages and campaigns daily without engineering sprints.
Black-Friday-grade reliability
Architectures designed assuming a 40× spike, with capacity tests and game-day exercises before peak season.
Marketplace network effects
Operational leverage from automated seller onboarding, payouts, and dispute flows — so adding the next 100 sellers doesn't add 100 hours of operations work.
Vendor flexibility
We are platform-agnostic — commercetools, Shopify, Saleor, BigCommerce, or custom — and recommend based on your roadmap, not a vendor relationship.
Patterns we've shipped for clients in this space.
Real implementations — not templates — tailored for e-commerce workflows.
Headless DTC storefront
Headless DTC storefront
Edge-rendered storefront on Next.js with ISR for product pages, A/B testing on hero and PDP, on-site search powered by vector relevance, and one-page checkout.
Multi-vendor marketplace MVP
Multi-vendor marketplace MVP
Seller onboarding with KYC, hosted catalog tools, multi-vendor cart, Stripe Connect payouts, and a dispute / return workbench — shipped in three months.
B2B replatform
B2B replatform
Account hierarchies, role-based purchasing, contract pricing, quote workflows, and ERP / OMS integration — replacing a legacy B2B stack the merchant outgrew.
Distributed OMS
Distributed OMS
SLA-aware order routing across warehouses, drop-ship vendors, and store inventory — exposing accurate inventory to the storefront with sub-second latency.
AI personalisation layer
AI personalisation layer
Real-time recommendations, search re-ranking, and generative product-content drafting — built on event streams from the storefront with consent-aware filtering.
Outcomes we've delivered.
Numbers from live projects across the e-commerce vertical.
Replatformed from a legacy monolith to a headless storefront on commercetools and Next.js. Faster pages, faster checkout, and merchandising velocity drove a step-change in conversion.
Built a marketplace from MVP through scale, with self-serve seller onboarding, automated KYC, Stripe Connect payouts, and a moderation workbench keeping ops headcount flat as supply grew.
Replaced PDF / email quote chaos with an in-platform quote builder, contract pricing, and ERP integration — cutting cycle time and lifting attach rate on cross-sell.
01Which commerce platforms do you work with?
commercetools, Shopify (Plus and Hydrogen), BigCommerce, Saleor, Magento / Adobe Commerce, and custom commerce kernels when the platform tax doesn't justify itself. We recommend based on your catalog complexity, B2B / B2C mix, integration footprint, and roadmap.
02Can you build a multi-vendor marketplace from scratch?
Yes — seller onboarding, KYC, catalog moderation, multi-vendor cart and checkout, Stripe Connect or sponsor-bank payouts, returns, disputes, ratings, and seller-facing dashboards. We have shipped marketplaces from MVP through hundreds of millions in GMV.
03Do you handle B2B as well as DTC?
Yes. B2B brings account hierarchies, role-based purchasing, contract pricing, quote workflows, and tighter ERP integration — all of which we have shipped, sometimes on B2B-specific platforms (BigCommerce B2B, commercetools), sometimes custom.
04How do you approach checkout optimisation?
Measure first — funnel analytics, session replay, and friction audits. Then optimise the high-impact slots: page speed, address validation, payment-method mix, fraud-friction tuning, and trust signalling. Every change ships under an A/B test.
05Can you handle Black Friday / peak-season scale?
Yes — capacity testing, game-day exercises, edge caching, ISR, queue-based purchase flows where appropriate, and on-call rotations through peak. We design assuming you will see 40× normal load.
06How do you handle AI features without breaking trust?
All AI surfaces honour consent, brand voice, and content-safety controls. Generated copy is reviewable, recommendations are explainable, and we ship kill-switches for every model in case of drift or PR risk.
Services we bring to e-commerce.
Explore the capabilities we apply most in this vertical.
Replatforming or scaling commerce? Let's talk.
Headless storefronts, marketplaces, and B2B platforms — built to convert and to survive peak.
Discuss Your E-commerce ProjectWhat Happens Next?
We schedule a free 30-minute consultation call
Our team analyzes your industry requirements and goals
You receive a tailored proposal with timeline & cost
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We adapt to
your domain.
Every sector has its own quirks, regulations, and rituals. Tell us yours — we'll bring the engineering and the curiosity to learn the rest.